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If you have a business idea you think might be a winner, go tell people about it and watch their reactions closely. If their eyebrows go up in excitement as you explain, you probably have a good idea. If they furrow their brow and their eyebrows go down, you probably don’t.

Ian Siegel, co-founder and CEO of ZipRecruiter, calls this the Eyebrow Test.

In this episode, Entrepreneur Network partner Business Rockstars sits down with Siegel to talk about business ideas — how to know whether yours is a winner, whether it’s ready or how you can move it forward. Most importantly, Siegel talks about how you need to focus your idea, make sure you do one thing really well and don’t overreach at the start.

Watch the video to learn more.

Related: Why Every Entrepreneur Should Make Unreasonable Goals

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Business Rockstars

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entreprene…

The Simplest Test of Whether Your Business Idea Is Good or Bad

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